Monday, 21 January 2013

Guest Article: Outsourcing as a Start- Up


Getting your business up and running challenges you on way more aspects than your work focuses on.  Until the moment of the big breakthrough comes knocking on the door, a question emerges constantly and caters for further effort in the office: this is why you should carefully consider what and how to outsource.

Initially, starting a new business should mean, that you are aware of the sector features and, thus, opt to provide an innovative (and eventually profitable) approach to the consumers´ needs. However, creating a whole new marketing strategy can be a critical point for a start-up company and a new team. The idea of even partially outsourcing the information collecting to an extern Market Researcher seems to be a beneficial  for the company´s development as you have the possibility to work with somebody, who has already been in touch to some of your competitors. Furthermore, having a brief outline of the former sector growth is always good to have in advance.

On the more pragmatic side of outsourcing – making a contribution means investing. And even if you perceive the needs of your future business very well, some help from a Financial Consultant may help you reduce some costs or reorganise them into other departments. An enthusiastic start-up manager is able to allocate finances on things that aren´t necessary for his business at the moment. So, getting an accountant´s advice may help you stay realistic.

At a further moment in the business development a company meets the need to hire people. Recently, a lot of firms have taken a step towards working with Human Resources agencies and trusting them to make the first-round choice. This approach has the benefit that it keeps employers away from conservative decisions. Why? Because having work experience and education in one sector does not mean for employees they have to stay in the same sector. A few successful “crossover” stories may be mentioned as an example, such as Joseph Jimenez (Novartis) and Allan Mulally (Ford Motor Company). ( see <<http://www.forbes.com/sites/matthewherper/2012/02/08/can-the-man-from-heinz-keep-novartis-on-top/ >> )

The only disadvantage I can envisage is that, as times go by, you may, whilst outsourcing, lose track of all the specific needs of your company and each one of its departments. To know the requirements of your employees and partners seems, in the long run, quite an important quality for an entrepreneur to retain and improve on.

However, the only disadvantage I can envisage is that, gradually,   you may lose track of all the specific needs of your company and each one of its departments. What and how to require from your employees and partners seems, in the longer run, to be quite a valuable quality for an entrepreneur to retain and improve on.


Article written by A. Zhelyazkova. For more information on the author, please see:


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